Work/Project Focus:: Contract Adelaide

Contract Adelaide

 

Communication Consultant

 

charliedesign was hired to provide expert assistance with an internal communications campaign for the implementation of a companywide software upgrade. the overall project’s goal was to change the day to day life of all staff. The initial strategy suggestion was to introduce social networking philosophies and branded marketing messages. On introduction and initial analysis, charliedesign assessed that whilst this project was well underway it was floundering. Staff opinion of the implementation and its associated team was low, with many promises previously left unfulfilled.

 

Whilst ICT management opposed, charliedesign recommended internal crisis communication techniques be used with a strong emphasis on information, facts and schedules only, with commitment to back schedules a key priority. charliedesign suggested that the introduction of foreign and unfamiliar communication styles and marketing “fluff” was an inappropriate method to reengage with staff. In fact we suggested it would be detrimental to the project’s success.

 

and so say all of us.

Advertisements

One thought on “Work/Project Focus:: Contract Adelaide

  1. Pingback: Work/Project Focus:: Contract Adelaide (via CharlieDesign – Let’s Engage Socially) « Social [Media] Butterflies

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s