charliedesign was hired to provide expert assistance with an internal communications campaign for the implementation of a companywide software upgrade. the overall project’s goal was to change the day to day life of all staff. The initial strategy suggestion was to introduce social networking philosophies and branded marketing messages. On introduction and initial analysis, charliedesign assessed that whilst this project was well underway it was floundering. Staff opinion of the implementation and its associated team was low, with many promises previously left unfulfilled.
Whilst ICT management opposed, charliedesign recommended internal crisis communication techniques be used with a strong emphasis on information, facts and schedules only, with commitment to back schedules a key priority. charliedesign suggested that the introduction of foreign and unfamiliar communication styles and marketing “fluff” was an inappropriate method to reengage with staff. In fact we suggested it would be detrimental to the project’s success.
and so say all of us.