The words we use to describe actions can be of major significance to a brand. The DeadReds WineGroup has been using the term “unearthing” for a number of years and it goes straight into the heart and purpose of the group’s aim with this one single term. We unearth old wine. We don’t rescue it, we don’t just drink it and we certainly don’t simply taste it.
To unearth a bottle means so much more. It adds so much life to the group. We unearth to understand its history, share its journey, and care for its contents.
My book, “Unearthing”, will discuss the journey of unearthing the social media avenues the group took along the way.
And Unearthing new ideas has become a way of life. How many more will we unearth over time. No one knows and that’s the beauty. #unearthing compliments